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Clean Energy Doesn’t Require A Trade-Off, But A Trade-In Of Our Obsolete …

We need a 21st century electricity system to enable local clean energy

by John Farrell, reposted from Energy Self-Reliant States

In a New York Times SundayReview piece last week – Drawing the Line at Power LinesElisabeth Rosenthal suggested that our desire for clean energy will require significant tradeoffs:

There are pipelines, trains, trucks and high-voltage transmission lines. None of them are pretty, and all have environmental drawbacks. But if you want to drive your cars, heat your homes and watch TV, you will have to choose among these unpalatable options…

Perhaps the answer is simply that in an increasingly crowded powered-on world, we’re all going to have to accept that Governor Cuomo’s so-called energy highway is likely to traverse our backyard.

I disagree.

The future of American electricity policy is not about tradeoffs, but rather a chance to trade-in an obsolete, centralized paradigm for a local, clean energy future.  Utilities would have us believe that new high-voltage transmission lines are necessary to get more wind and solar power.  But the truth is that the American electricity industry refuses to embrace the fundamentally different nature of renewable energy: its ubiquity means that Americans can produce energy near where they use it, in an economically competitive manner, and at a community scale.

The 20th century electricity system was centrally controlled and centrally-owned, a necessary evil when coal, gas, and nuclear power plants had significant economies of scale and required enormous capital investments.  The supply lines for these power plants were equally large, connecting far-off mines, oil and gas fields via rail and pipeline to these remote power plants, and big transmission lines in turn carried the electricity from these power plants to big urban centers.

An electricity system primarily powered by wind and solar is fundamentally different.  Turbines and panels are always right at the fuel source, whether on a rural farm or an urban rooftop.   And because their scale is substantially more amenable to community ownership, renewable energy can be built near to and provide economic benefits to the communities it powers.

The fundamental shift means Americans should trade-in an obsolete model of centralized energy generation for one that matches and builds support for the local energy opportunity.

Local ownership and its economic benefits should play a significant role.  For example, researchers in Germany recently surveyed local support for expanding wind energy production, comparing two towns with nearby wind farms.  When the local turbines were absentee-owned, 60 percent of residents were opposed to more local wind power.  Opposition dropped by 45 percentage points when the wind farm was locally owned. 

Article source: http://thinkprogress.org/romm/2012/02/29/434440/clean-energy-trade-off-trade-in-obsolete-electric-grid/

Aviation Week App Wins BtoB Mobile Award

/PRNewswire/ – BtoB magazine has selected Aviation Week’s Paris Air Show App as the Mobile winner of this year’s Social Media Marketing Awards, recognizing the top social media marketing campaigns in the b-to-b industry. Aviation Week’s Paris Air Show App is the first mobile app to provide essential show information to Paris Air Show attendees, including an interactive map, exhibitor listings, aircraft photos and statistics, a Paris city guide, multimedia show news, and a Twitter feed.

Aviation Week developed the Paris Air Show App in 2011 as part of its overall mobile strategy for on-the-go professionals. In addition to providing useful features to attendees, the app was sponsored by Airbus, increased mobile site traffic by 200%, and has been downloaded more than 5,000 times. Aviation Week’s responsive, fast-acting development and comprehensive digital marketing/social media outreach campaign delivered an innovative media solution that helped attendees navigate the show. The Paris Air Show is the world’s largest gathering of aerospace and defense (AD) professionals, attracting more than 150,000 trade visitors and 204,000 public visitors.

“Using voice of the customer input and experiences from our own Aviation Week-produced events, we knew that market data combined with essential show news is what the professional AD community needs onsite, especially at an industry event as large and important as the Paris Air Show,” said Greg Hamilton, president, Aviation Week.  ”We are honored to be recognized by BtoB‘s editorial team. This is terrific validation of our innovation in action—innovation that enhances and deepens an experience, a key Aviation Week Advantage.” 

“We pride ourselves on market focused content as much as we do market focused media,” said Joe D’Andrea, director of communications and sales development, Aviation Week, “and the Paris Air Show App is a great example of how we deliver the right innovation at the right time.  The app was taken from concept to execution in only three months with an integrated team from all areas of our business, from research of our industry’s mobile landscape to our highly skilled technology development team, who ensured a highly positive user experience. Combine that with an integrated campaign of social, online and traditional marketing, and you have a focused product that exceeds expectations.”

With all of Aviation Week’s publications available in digital format through Zinio since 2008, Aviation Week continues to move forward on mobile and innovative initiatives.  A redesigned AviationWeek.com, m.aviationweek.com, MRO Links, the Aviation Week Intelligence Network (AWIN), and the Innovation Challenge Showcase continue to engage the industry with new digital tools and business development opportunities that deliver measurable ROI. 

Aviation Week and winners in nine other categories can be seen at BtoBOnline.com and in the March 12 issue. Winners will also be honored at BtoB‘s Social Media Marketing

Article source: http://www.bradenton.com/2012/02/28/3907228/aviation-week-app-wins-btob-mobile.html

Thera Max® Cold and Flu Brand Receives Great Benefits from Its Ongoing Social …

NEW YORK, Feb. 29, 2012 /PRNewswire via COMTEX/ –
TheraBiogen, Inc.


/quotes/zigman/593177 TRAB
+13.10%



, a manufacturer and distributor of homeopathic nasal sprays for aiding in the relief of allergies, cold and flu symptoms and migraine headaches, announced today the benefits its Thera Max® Cold and Flu brand is receiving through the ongoing Social Media campaign.

The Company is taking its new homeopathic product, Thera Max® Cold and Flu into the social media arena in a very aggressive fashion. The campaign was launched on a billboard in Times Square, with interview testimonials posted on YouTube and receiving over 40,000 views to date.

Additionally, CEO Kelly Hickel, has begun a radio media tour that has attracted editorial interest and the company believes that a number of other opportunities will arise from these efforts. In October, the product was distributed to two large retail pharmacy chains and the Company intends to build upon this momentum.

Thera Max® offers a better alternative to cold and flu medications because it doesn’t contain Zinc, which has been shown to cause adverse side-effects especially with nasal sprays. Thera Max® Cold and Flu is an all-natural, non-addictive, over the counter cold and flu relief agent which aids in relief to cold and flu sufferers.

TheraBiogen, Inc., creator of TheraMax® Cold and Flu has a pipeline of products under development, including allergy, sore throat and migraine remedies. The growing interest in safe, homeopathic products is driving the continued development of the TheraBiogen lineup.

The product is currently sold in over 12,000 locations including Food Lion and various other retailers. With the addition of the two large retailers, the Company intends to become a leading competitor in the world of over the counter medications for cold and flu symptoms.

The product is a homeopathic product of ingredients pre- approved on the HPUS website. Independent studies suggest the product aids in the temporary relief of common cold and flu ailments such as sneezing, runny nose, itch-watery eyes, nasal congestion and sinus pressure and can aid in the prevention if used correctly.

Flu commercials and Times Square videos may be viewed on the Thera Max® YouTube page at

http://www.youtube.com/user/TheraMaxRelief

Thera

Article source: http://www.marketwatch.com/story/thera-max-cold-and-flu-brand-receives-great-benefits-from-its-ongoing-social-media-marketing-awareness-program-2012-02-29

Reliv International Reports Fourth-Quarter and Full-Year Financial Results for …

CHESTERFIELD, Mo., Feb. 29, 2012 /PRNewswire via COMTEX/ –
Reliv International, Inc.


/quotes/zigman/53219/quotes/nls/relv RELV
+0.90%



, a maker of nutritional supplements that promote optimal health, today reported its financial results for the fourth quarter and full year of 2011.

Fourth-Quarter Results

Reliv reported net sales of $16.9 million for the fourth quarter of 2011, compared with sales of $18.5 million for the fourth quarter of 2010. U.S. sales declined by 13.4 percent for the quarter compared with the same quarter in 2010. International sales for the quarter increased 14.4 percent, led by significant growth in Europe, which reported an increase of 83.9 percent.

Reliv reported net income of $320,000, or $0.03 per diluted share, for the fourth quarter of 2011 compared with net income of $559,000, or $0.05 per diluted share, for the fourth quarter of 2010. Income from operations for the fourth quarter of 2011 was $471,000 compared with $827,000 in the same quarter of 2010.

Full-Year Results

Reliv reported net sales of $73.9 million for 2011 compared with net sales of $78.7 million in 2010. U.S. net sales decreased from $66.9 million to $60.9 million. Net sales in Reliv’s foreign markets for 2011 increased 9.7 percent compared with net sales for 2010. Net sales were particularly strong in Europe, where net sales increased 80.4 percent. Growth in the European market in 2011 was driven by strong increases in new distributor enrollments.

Net income for 2011 was $1.0 million compared with $1.7 million in 2010. Diluted earnings per share were $0.08 in 2011 compared with $0.14 in 2010.

“The financial highlight of 2011 was the increase in sales in Europe,” said Robert L. Montgomery, chairman, president and chief executive officer of Reliv. “Our European market set numerous monthly sales records in 2011 after posting double digit growth in 2010. This sustained growth is something we plan to build on in 2012.”

“In the United States, we have turned to innovation to jump start sales. The introduction of healthy energy shot 24K(TM) followed with the innovative 24K VIP program, a customer referral and lead generation initiative, I believe positions us to expand our footprint in the lucrative energy drink market,” he said.

Article source: http://www.marketwatch.com/story/reliv-international-reports-fourth-quarter-and-full-year-financial-results-for-2011-2012-02-29

Comedy Central Launching Book Imprint (Exclusive)

This story originally appeared in the March 9 issue of The Hollywood Reporter magazine.

Comedy Central Development Slate: New Shows from Jeff Ross, ‘Daily Show’s Wyatt Cenac (Exclusive)Comedy Central Comes to RussiaComedy Central Renews ‘Key Peele’ for Season 2Comedy Central to Launch in India

Comedy Central is taking its brand to bookstores. The network is launching a publishing imprint with Running Press (part of the Perseus Books Group) with plans to release everything from memoirs to joke and novelty books. The first title from Comedy Central Books will be a holiday themed novelty book from comedian/actor Denis Leary. It’s set to roll out in October with a multi-platform marketing push highlighted by a new Leary-headlined comedy special on the network the will be reminiscent of 2005′s Merry F#%$in’ Christmas.

“I am truly delighted to be in business with Running Press and deliver a funny Christmas book based on a special I did for Comedy Central seven-and-a-half years ago,” says the Boston native and star and creator of FX’s firefighter drama Rescue Me. “Sorry for the delay but I was a tad busy with Rescue Me, two teenaged kids, two Red Sox World Series victories, the 17th Boston Celtic NBA championship, the Bruins winning the Stanley Cup and online porn. Mostly the porn.”

PHOTOS: 10 Broadcast and Cable TV Shows Most Watched By Men

There will also be a robust digital and social media marketing campaign around Leary’s book, which is still untitled, that will include a dedicated web site where fans can get a sneak peak of the book and also purchase advance copies.

The imprint is the latest brand extension for the Viacom-owned channel where a 360-degree content approach already includes DVDs, CDs, consumer products and stand-up tours and where the network’s marketing muscle is key in driving sales of those ancillary businesses. Comedy is central to the lives of the network’s target audience of young men 18-34, or millennials. In fact, the network recently commissioned a study with Nielsen Entertainment Television that found that comedy is more important than music, sports or personal style in how young men view themselves and others with 88 percent identifying sense of humor as the foremost aspect of self-definition. In fact, the majority of the 2,000 respondents said they would rather be stuck in an elevator with Jon Stewart (66 percent) than New York Giants Super Bowl MVP Eli Manning (15 percent).

As the network has methodically built a business model around the comedy-as-currency attitude of its millennial audience, a publishing imprint was the next logical step says Mitch Fried, executive vp, enterprises.

“We look at Comedy Central as a place where we provide the best of humor in all areas of our viewers lifestyles. So the publishing industry is something that we needed to address. Our audience is

Article source: http://www.hollywoodreporter.com/news/comedy-central-book-imprint-denis-leary-running-press-295786

Facebook’s new pages give brands more flexibility

nyt new timeline.pngFacebook has introduced new brand pages that more closely resemble the ‘timelines’ that have already been available to individuals for some time. An introductory video from the social network’s marketing team says “We will be giving you new ways to tell your story and express your page’s identity” and promises “better tools to manage the activity on your page and to have conversations with your audience.”

One key change is the introduction of a ‘cover photo’ – a large picture across the top of the page – in addition to the profile picture. Facebook advises that the cover photo should be a unique photo that expresses your page, and forbids placing advertisements or promotions here. It recommends pictures of your product, or of people using your services. The profile picture will continue to be used around Facebook, and the company therefore suggests using a logo. 

Article source: http://www.editorsweblog.org/web_20/2012/02/facebooks_new_pages_give_brands_more_fle.php

Wavin 2011 revenue up 7.8% to EUR 1.3 billion

AD ZWOLLE, Netherlands, Feb 29, 2012 (Thomson Reuters ONE via COMTEX) –
Zwolle, 29 February 2012 – Following a trading update issued 8 February 2012, Wavin today announces its Second Half Year and Full Year 2011 results.

Full Year 2011

- Revenue EUR 1.3 billion, up 7.8%; 8.3% on a like-for-like basis

- Sharp rise of raw material costs in H1 put significant pressure on margins

- Ebitda EUR 98.0 million, 5.9% below EUR 104.1 million in 2010; Ebitda margin 7.4% (2010:8.5%)

- Net profit EUR 18.0 million (2010:EUR 7.1 million)

- Net debt EUR 228 million (EUR 256 million in 2010); leverage ratio 2.4

H2 2011

- Growth in Second Half Year levelled off as unrest on financial markets affected construction activity

- Revenue EUR 645.8 million, up 1.3%, or 4.4% on like-for-like basis

- Ebitda EUR 52.0 million (h2 2010:EUR 56.2 million); H2 Ebitda margin 8.1% (8.8% in H2 2010)

Henk ten Hove, Wavin CEO:

“After a strong start of 2011, supported by a mild winter, we saw a gradual deterioration of market circumstances in some of our key countries. Scandinavia and Eastern Europe performed well, while results in the UK, France and Italy were disappointing. As already announced, we have taken measures to address this and will reduce total staff in 2012 with 150 FTEs, saving EUR 5 million annually at a one-off cost of EUR 3.5 million.

Good progress was made with the Wavin 2015 strategy. We expanded in Sweden and Czechia, divested continental clay and our French irrigation activities and closed our small business in Spain. We reduced net debt and have extended our financing facility until April 2015, with relaxed covenants, while margins and other conditions remained unchanged.”

Outlook

We remain cautious for 2012. Sentiment differs in our key countries. While the situation in Scandinavia, Germany, Poland and Turkey looks positive, market expectations in the UK and the Netherlands are less encouraging. In 2012 we will grasp the opportunities for growth and pursue local leadership in line with the Wavin 2015 plan. Joining forces with Mexichem, should allow us to further accelerate our strategy.

Markets

Following a good start of the year – supported by a mild winter – the European construction market was adversely affected by weakening consumer confidence. This was fuelled by unrest in the financial markets, cuts in government spending and further mortgage restrictions.

There were notable differences between countries and regions. The markets in Scandinavia, Germany, Poland and Turkey were strong, whereas those in the UK, Italy, the Netherlands and Ireland remained challenging. New residential building activities recovered somewhat in most Western European countries but were weak in Eastern Europe. Residential repair, maintenance and improvement (RMI) was stable, while the non-residential markets did not show signs of recovery. Developments in the civil engineering sectors in various European countries were positive, boosted by infrastructure investments like construction for the Olympic Games in London and the European Football Championships in Poland and Ukraine.

Wavin’s performance in

Article source: http://www.marketwatch.com/story/wavin-2011-revenue-up-78-to-eur-13-billion-2012-02-29

In 2011, SulAmerica Recorded Profits of R$ 448.1 Million

SAO PAULO, Feb. 29, 2012 /PRNewswire via COMTEX/ –
In 2011 Sul America S.A. (bmfbovespa:SULA11) recorded recurring net income* of R$ 448.1 million, 5% above the recurring income of R$ 426.6 of the previous year. This year revenue from premiums increased 14.7%, reaching R$ 9.4 billion. “All our business lines grew” celebrated CEO Thomaz Cabral de Menezes, who stressed the excellent performance of the health, dental and auto insurance portfolios.

Premiums in the health and dental segment, which currently account for 66.2% of SulAmerica’s total premiums, with 2.4 million beneficiaries, reached R$ 6.3 billion in 2011, an 18.8% increase compared to the previous year. Also compared to 2010 there was a 7.3% increase in premiums in the auto insurance portfolio, which in 2011 amounted to R$ 2.2 billion, with an insured fleet of 1.5 million vehicles.

“We maintained our strategy of focusing on group health insurance plans and on the small and mid-sized business segment. Our performance in dental plans and insurance was robust, and we ended the year with a portfolio of some 500 thousand members, a reflection of organic growth and the addition of the 140 thousand members of DentalPlan, an acquisition approved in 2011. We were able to reach our target in the auto insurance segment, which is very competitive with pressure on prices and costs,” added Menezes.

The executive went on to say that the Company’s results in the auto segment were the result of internal pricing processes, a strategy to expand SulAmerica’s physical presence across Brazil, stronger relationships with brokers and investment in services through a larger network of Super Service Auto Centers, the C.A.S.A.s, with the inauguration of new units.

Revenue from SulAmerica’s PC portfolio grew 7.2%, with strong growth in the transport, massified insurance and civil liability segments, life and personal accident insurance closed the year with a 7.8% increase in premiums. In addition, its asset management business recorded gains of R$ 26.4 million in 2011, a 26.3% increase compared to 2010.

The Company’s claims ratio for the year was 74.5% and its combined ratio 99.6%. Financial earnings were R$ 658.1 million, 29% higher than in the previous year. The profitability of its portfolio not linked to pension and VGBL (“Vida Gerador de Beneficios Livres” or Redeemable Life Insurance) transactions was 110.4% of the CDI rate. SulAmerica ended 2011 with net equity of R$ 3.1 billion and total assets on the order of R$ 13.4 billion.

*It is worth mentioning that in 2010 the Company’s income was impacted by the sale of the building where its headquarters are located in Morumbi, Sao Paulo, by the sale of its equity in Brasilveiculos to Banco do Brazil, and healthcare premiums charged retroactively that were recognized. These non recurring events increased that year’s income from R$ 426.6 million to R$ 614 million. In this release and for comparison purposes we used only the recurring numbers so as to allow analysts and investors to better analyze the Company’s

Article source: http://www.marketwatch.com/story/in-2011-sulamerica-recorded-profits-of-r-4481-million-2012-02-29

Thera Max® Cold and Flu Brand Receives Great Benefits from Its Ongoing Social …


Click to view news release full screen


NEW YORK, Feb. 29, 2012 /PRNewswire/ – TheraBiogen, Inc. (OTC BB: TRAB), a manufacturer and distributor of homeopathic  nasal sprays for aiding in the relief of allergies, cold and flu symptoms and migraine headaches, announced today the benefits its Thera Max® Cold and Flu brand is receiving through the ongoing Social Media campaign. 

The Company is taking its new homeopathic product, Thera Max® Cold and Flu into the social media arena in a very aggressive fashion. The campaign was launched on a billboard in Times Square, with interview testimonials posted on YouTube and receiving over 40,000 views to date. 

Additionally, CEO Kelly Hickel, has begun a radio media tour that has attracted editorial interest and the company believes that a number of other opportunities will arise from these efforts.  In October, the product was distributed to two large retail pharmacy chains and the Company intends to build upon this momentum.

Thera Max®offers a better alternative to cold and flu medications because it doesn’t contain Zinc, which has been shown to cause adverse side-effects especially with nasal sprays.  Thera Max® Cold and Flu is an all-natural, non-addictive, over the counter cold and flu relief agent which aids in relief to cold and flu sufferers.

TheraBiogen, Inc., creator of TheraMax® Cold and Flu has a pipeline of products under development, including allergy, sore throat and migraine remedies. The growing interest in safe, homeopathic products is driving the continued development of the TheraBiogen lineup.

The product is currently sold in over 12,000 locations including Food Lion and various other retailers.  With the addition of the two large retailers, the Company intends to become a leading competitor in the world of over the counter medications for cold and flu symptoms.

The product is a homeopathic product of ingredients pre- approved on the HPUS website. Independent studies suggest the product aids in the temporary relief of common cold and flu ailments such as sneezing, runny nose, itch-watery eyes, nasal congestion and sinus pressure and can aid in the prevention if used correctly.

Flu commercials and Times Square videos may be viewed on the Thera Max® YouTube page at http://www.youtube.com/user/TheraMaxRelief

Thera Max® Cold and Flu is an all-natural, non-zinc, non-addictive, over-the-counter cold and flu relief agent.  Over 50 million Americans contract the flu each year and consumer demand for a homeopathic, non-zinc remedy is a 2.5 billion dollar market according to research studies.

Thera Max® is available for purchase in over twelve thousand locations including Rite-Aid, Food Lion, Hannaford Supermarkets, Discount Drug Marts and Big Y Supermarkets as well as two of the three largest drug retailers.  For more information on Thera Max® visit our website at www.theramaxrelief.com, our Facebook page at http://www.facebook.com/#!/TheraMaxNasalSpray  or follow us on Twitter at http://twitter.com/theramaxrelief

 About TheraBiogen, Inc.

Article source: http://www.prnewswire.com/news-releases/thera-max-cold-and-flu-brand-receives-great-benefits-from-its-ongoing-social-media-marketing-awareness-program-140852633.html