NEW YORK, Feb. 29, 2012 /PRNewswire via COMTEX/ –
, a manufacturer and distributor of homeopathic nasal sprays for aiding in the relief of allergies, cold and flu symptoms and migraine headaches, announced today the benefits its Thera Max® Cold and Flu brand is receiving through the ongoing Social Media campaign.
The Company is taking its new homeopathic product, Thera Max® Cold and Flu into the social media arena in a very aggressive fashion. The campaign was launched on a billboard in Times Square, with interview testimonials posted on YouTube and receiving over 40,000 views to date.
Additionally, CEO Kelly Hickel, has begun a radio media tour that has attracted editorial interest and the company believes that a number of other opportunities will arise from these efforts. In October, the product was distributed to two large retail pharmacy chains and the Company intends to build upon this momentum.
Thera Max® offers a better alternative to cold and flu medications because it doesn’t contain Zinc, which has been shown to cause adverse side-effects especially with nasal sprays. Thera Max® Cold and Flu is an all-natural, non-addictive, over the counter cold and flu relief agent which aids in relief to cold and flu sufferers.
TheraBiogen, Inc., creator of TheraMax® Cold and Flu has a pipeline of products under development, including allergy, sore throat and migraine remedies. The growing interest in safe, homeopathic products is driving the continued development of the TheraBiogen lineup.
The product is currently sold in over 12,000 locations including Food Lion and various other retailers. With the addition of the two large retailers, the Company intends to become a leading competitor in the world of over the counter medications for cold and flu symptoms.
The product is a homeopathic product of ingredients pre- approved on the HPUS website. Independent studies suggest the product aids in the temporary relief of common cold and flu ailments such as sneezing, runny nose, itch-watery eyes, nasal congestion and sinus pressure and can aid in the prevention if used correctly.
Flu commercials and Times Square videos may be viewed on the Thera Max® YouTube page at