When using Twitter, you’ve undoubtedly come across tweets using phrases preceded by a pound sign (#) that #looklikethis. These keyword phrases are known as hashtags, and are used to tie multiple tweets into one conversation or category.
They serve to let Twitter – and readers – know that the message is pertaining to a specific topic. Popular hashtags can gain enough traction that they’ll become considered a trending topic.
Hashtags are a great tool for both popularizing and categorizing tweets. They can be used to promote a company or product, or to organize conversation around an event or promotion. Here are some tips to keep in mind if you’re considering using hashtags in your Twitter social-media marketing campaigns.
Find out if it’s in use
Before creating a hashtag to promote your event or company, plug it into Search.Twitter.com to see whether it’s already in use. You want your hashtag to be unique, so if it’s already being used to promote another event or conversation topic, you would be wise to consider using something else.
Promote the hashtag
If you’ve created a hashtag to promote an event, use your other social media accounts to let your followers know about it. Before the event, you want to share the hashtag on Facebook, in blog posts, and in any email related to the event. During the event, remind users about the hashtag and encourage them to include it in their relevant tweets.
Keep them short and sweet
When creating your own hashtags, shorter is generally better. Remember, Twitter messages are limited to just 140 characters, including any hashtags. A long, drawn-out hashtag not only increases the risk of typos, but can severely cut into the space left for sharing your message.