Social media is changing everything. How we communicate, do business and read our news.
The biggest change to business is that it is democratizing marketing. Marketing is no longer monopolized by mass media, expensive printing firms or marketing agencies that controlled access to your customers and prospective audience.
You are now free to create and publish and market your own 30 second advertisement on YouTube and the world can watch.
Your brand now has its own TV channel
You can publish your own articles and educate your customers with posts created on your blog.
You “are” the publisher.
Then you can engage, distribute and market to your customers and prospects on Facebook, Twitter and LinkedIn.
You now “own” your marketing distribution platforms and they are called social networks.
You can gain control over your marketing. It is the end of business as usual.
We as humans are slow to change but technology is changing rapidly with the pace accelerating. Radio took 38 years to reach 50 million users while Facebook added 200 million users in less than 12 months.
CEO’s and management are struggling to cope with the pace of the shift. This is also a cultural challenge.
We think that we are competing with a store across the street or in the same suburb but modern logistics, online stores and the social web are creating competitors in Canada, Korea and Hong Kong and across the globe.
Getting noticed in a daily torrent of over 1.5 billion new pieces of content , more than 200 million tweets and 1.5 million new YouTube videos is like being a grain of sand on the beach. It is hard to stand out.
Online business and appearing high in Google search results is often touted as easy as printing your own money if you believe the spammers and scammers. The reality is much different but there are ways to move your brand and business from invisible to visible.
Many businesses still have not noticed the tsunami wave of change as we move to a digital world. From a distance it looks like a ripple on the ocean. That wave will soon reek havoc unless you have planned for its arrival.
So we need to embrace the world of an increasingly digital and social web. The solutions and answers are increasingly found online.
Accept the fact that most people will find you or your business on a Google search, an email from a colleague or a friend telling you on Facebook.
Social networks and social media are the game changers.
Why Use Social Media Marketing?
The real power of social media marketing lies in its amplification of your message as it is shared on an exponential and low friction web but there are some other reasons why you should step into the social media game.
- It accelerates the speed of your