There are many major players today in social media marketing, and a well-run campaign incorporates the strengths of several of these websites. A highly multi-tiered campaign can be hard to manage, so here are some tips and ideas to help keep track of a campaign’s status and progress.
The Strengths of Major Social Media Players
The grandfather goliath of the social media sites (so long MySpace) incorporates aspects of many of the different sites. With over a billion users, 600 million of them on mobile, its greatest asset is the colossal community, and it provides many opportunities for targeted advertising. It’s up for debate how effective direct advertising with Facebook really is, but a the greatest strengths of Facebook are its capabilities for user interaction over simply trying to boost your “likes.” With Facebook location servers and mobile user base, it’s a great platform to run a heavily user-driven campaign. Encouraging user-generated content and interaction is the key to success for the FB side of your social media campaign. Facebook also offers helpful Analytics tools for business pages with Facebook Insights, which can help you build a profile of your clientele and fans, which can be invaluable in figuring out how to target your demographic.
Foursquare has established itself as a giant on the mobile side of social media marketing. It’s primarily used with location services on smartphones, “find” and “share” with physical, brick and mortar businesses, but some larger brands, such as The History Channel, have had success with the platform by encouraging check-ins at various historical locations around the United States. Physical establishments have the most to gain through Foursquare, especially with the new API that allows new levels of interactivity.
With this new apps platform, users can be notified when they are in the vicinity of a Foursquare check-in location on their smartphones, which gives businesses a great opportunity for perfectly geographically targeted advertising. By offering check-in specials and loyalty rewards, Foursquare can create some great chances to not only bring new customers in the door, but also keep them coming back. Foursquare is an essential component of your campaign for any brick and mortar establishment, and a vital key to connecting with your local clientele.
Twitter shines with its up-to-the-minute news and trends. 144 characters can make it challenging to share much information, but campaigns that call for user interaction have had a great deal of success on Twitter. This proves that it doesn’t take much to get a lot done. The key to successful marketing on Twitter is to create tweets that encourage users to actually retweet, share, or respond. Again, user-generated and produced content fuels the most successful Twitter campaigns.
Although Google+ does not have the active member base that Facebook does, it touts over 250 million members and 150 million active