Finance New Mexico: Strategy drives success in social media marketing – Las Cruces Sun

Many business owners feel a sense of urgency and peer pressure about creating a social media presence before they’re ready because they assume they’re losing business to more tech-savvy competitors.

Panic, though, is a poor driver of decisions, and that’s why the entrepreneur needs to begin with a set of clear business objectives that will guide his or her use of these versatile tools.

When it comes to business and marketing planning, strategy comes first and tools second.

Whatever the marketing tactic, a business owner needs to know what he or she wants to accomplish before the ads start to air or the social media channels go live. Every business needs an overarching strategy for reaching its goals. The strategy is the foundation of its marketing plan, which, in turn, supports the company’s social media plan.

Dynamic document

Goals for social media marketing should be specific, measureable, attainable, relevant and time-bound — or S.M.A.R.T., in business jargon — so the business owner can stay on track and adjust strategy to suit changing circumstances.

A well-enunciated strategy helps the business know which social media platforms – such as Facebook, LinkedIn, Twitter and countless blogs — are best suited for its products or services because they’re the places frequented by the business’s target customers.

A strategy helps the business decide which departments will use social media tools and what functions social media will serve. Sales

and marketing, for example, are natural matches for social media outlets, but businesses can also use these platforms to provide fast customer service and to recruit employees.

A strategy should also be clear to everyone in the organization who will execute it rather than being the fiefdom of an individual employee. It should be a living document that the business adjusts and refines based on real-world results of its social media outreach.

And that’s where metrics come in: The business has to have a way to measure its efforts, just as it measures other marketing initiatives.

WESST offers workshops to help small-business owners develop a social media strategy that’s right for their business. Workshops are held at WESST’s six regional offices located in Albuquerque, Rio Rancho, Farmington, Las Cruces, Roswell and Santa Fe. Visit wesst.org to find an upcoming social media strategy workshop.

Julianna Silva is the Albuquerque regional manager with WESST

Article source: http://www.lcsun-news.com/las_cruces-business/ci_23317514/finance-new-mexico-strategy-drives-success-social-media

Twitter’s Lead Generation Card expands social media marketing options

This week Twitter announced a bold expansion of its year-old Twitter Cards program, giving marketers a new way to directly obtain interested business leads via the social media service.

The new Lead Generation Card is squarely aimed at business tweeters, and it functions a lot like its name implies. Marketers can now embed a card within a standard Twitter message, generally promising some sort of promotional offer (such as “50% off on your first visit”). When readers expand the tweet by clicking on the embedded link, they’re prompted to send their information to you. The neat trick is that the user doesn’t have to fill out an “I’m interested” form. Their name, Twitter user name, and email address are pulled from their Twitter account, so getting in touch is a single-click operation. On the back end, you receive this information directly, after which you can follow up with the reader to make your sales pitch. In conjunction with Promoted Tweets, the promotional punch of the Lead Generation Card could be impressive.

The Lead Generation Card is currently in beta and launched this week to Twitter’s managed clients. The company says it will be made available to small- and medium-sized businesses soon.

The Lead Generation Card is just the latest expansion to the functionality of Twitter, which originally limited tweets to a mere 140 characters of nothing but text. But now, as regular Twitter users surely have found, tweets can be embedded with all manner of extra goodies, including the popular Photo Card for embedded photographs and the new App Card for those who want to promote links to mobile phone applications.

The Lead Generation idea isn’t a new one. LinkedIn pioneered the concept through its advertising system, which gives marketers an option to overlay their page with a lead collection pop-up that’s similar to Twitter’s Lead Generation Card. LinkedIn’s Lead Generation prompt asks simply, “Would you like Bob’s Donuts to follow up with you on LinkedIn?” As with Twitter’s Lead Generation Card, potential customers can choose to send their information to the marketer with a single click.

This is a smart move on Twitter’s end and potentially a great option for small businesses. It’s a much needed step that may finally solve, at least for some businesses, a long-running, nagging problem with social media advertising. Many a business owner has now figured out that social media ads can make it easy to get additional followers on Twitter or Facebook, and then wondered what to do with them. For many business, followers and “Likes” are great, but they don’t necessarily lead to increased sales. A case in point: Last month the New York Times reported on Coca-Cola’s corporate study which took a hard look at its social media following. Despite 60 million Facebook fans and 700,000 Twitter followers, Coke “found that online buzz had no quantifiable impact on short-term sales.”

Could the Lead Generation Card fix that

Article source: http://www.pcworld.com/article/2039766/twitters-lead-generation-card-expands-social-media-marketing-options.html

Vine: The two-way mirror of social media marketing

Since Twitter’s acquisition and launch of Vine in January 2013, many brands have looked for ways to leverage its viral potential for lead generation and sales. Of course, the social media newcomer still has a long way to go before it earns the respect of every marketer, but it certainly is a media hub worth checking out.

According to an infographic from CareWorks, mobile video will represent 66 percent of global mobile data traffic by 2017. Because of this surge of visual media engagement, the concept of “video content” will also change. No longer will brands look at YouTube as the only option for posting user-created content – Vine will inevitably play a role in social media and video marketing moving forward. But how?

Major businesses are already using Vine to support their branding initiatives. Gap uses the app to hype products, NBC to offer backstage passes and the Brooklyn Nets to highlight warm up shoot-arounds before games. These corporations aren’t trying to sell via the application yet, but they are building an experience that compels fans to connect and check out what’s being broadcast via Twitter and the program itself.

However, marketers should also be careful when analyzing Vine data. Brafton reported that Simply Measured introduced specific analytics reporting options for Vine, offering a glimpse into reach and impressions.

Potentially, social media marketing experts could compile this information and learn a lot about their broader audiences. Instead of looking at Vine solely as another broadcast channel, brands should consider the value of viewing their followers’ posts. What are they publishing and do these clips reveal patterns that can inform future internet marketing strategies? More than anything, Vine offers marketers the chance to look directly into their prospects’ lives and understand their core values and interests.

Article source: http://www.brafton.com/news/vine-the-two-way-mirror-of-social-media-marketing

It’s Time to Put on the ‘Big Boy’ Pants in Social Media Marketing

Tweet
Buffer

If you’re reading this, it’s safe to assume you have already extended yourself into the social world. You might have a fan page on Facebook, a few hashtags and handles on Twitter, and maybe a few forays into visual storytelling on Instagram or Pinterest. But despite having checked “Yes” to that social media box, there is still a feeling that something is missing, right?

You know what I mean. That feeling of “Hmm, is anything really coming from that last wall post on Facebook?” or “Why didn’t anyone retweet that really clever tweet I posted?” or “Are those interns representing our brand the way it should be represented?” You go to the Monday morning meetings or the quarterly reviews with discussions of ROI and metrics in mind, but you begin to focus on other areas in your digital arsenal.

Obviously, we are all using social media, as the study of brand usage shows, but are we using it right?

Well, it’s time to grow up. Your chance to step up and be a “big boy” (or girl) has come. Our time as marketers is too valuable, with so many items impacting the bottom line desperately needing our attention. Let’s discuss some ways to focus in.

Amplification

The first absolute change that must happen is to stop posting, tweeting, and even blogging. You have to stop in order to give yourself a chance to think. This is a chance to be smart about what you say, how you say it, and how often. There is a rule of thumb that has worked very well for the decision of whether to post or not: would you pay to promote or advertise what is said in this message? Facebook is a grand example; if you aren’t willing to hit the share button or pay a few bucks to promote any given post, then you probably shouldn’t do it.

This leads us to the first “absolute” of mature social marketing: amplification. If you expect to see results from Facebook, you only need to look as far as your ad budget. Promoting, sharing, and advertising make your message visible to the masses in a meaningful way. My company’s “How to Thrive In Our Evolving Digital Economy” tutorial and webinar references comScore’s “Power of Like” study (below), which tells us of companies like Starbucks seeing in-store sales increase by 39 percent; Amazon online sales increase by 212 percent; and Skittles seeing 300,000+ fans from implementing the right “amplification” techniques on Facebook.

Amplification is a great underlying tenant of social marketing. Think, “How can I amplify my message and marketing efforts to drive sales?” rather than “What campaign should I run?”

Advertising Retargeting

Marketers assume that you are active on Facebook and LinkedIn, and with that you can assume that you are paying for advertising on Google in one way or another. So why not use this data to its highest potential? What do you mean, Aaron? I mean retargeting. You can spend on

Article source: http://www.clickz.com/clickz/column/2270354/its-time-to-put-on-the-big-boy-pants-in-social-media-marketing

The Giving Organisation for charities is gone network marketing.

The Current South African economic environment is beset with major challenges on both economical and social front. South Africa has not been able to side step these issues even though we are an emerging economy. The unemployment rate is the highest in the industrial world. The job losses place significant strain on the social service providers in South Africa, many of whom are charities and reliant on the goodwill of corporate and individual contributors. The same charities have also been on the receiving and economic downturn in the form of a substantial reduction in the funds it has been able to obtain.

The Giving Organisation initiative Good Card business opportunity that was initiated to help raise funds for charities using network marketing system in South Africa and is going viral. All for a good course.

In excess of R60 million has already been raised for the benefit of the TGO charities.

Other projects include E-Bay Auctions with Nelson Mandela and Charlize Theron, Projects with Richard Branson and other celebrities such as Big Brother.

Good Card is the latest TGO project to invite every South African to become a Social Entrepreneur.

Even if you are unemployed all you need is borrow R150 from your family or friends and make sure you return it back by the end of the month because you should have earned over R500 minimum from you R150 start-up kit.

Check this up: You get paid R100 on start-up sold, R100 end of the month after every successful debit orders and residual payment on your 1st level starting the following month after you joined.

Join now by SMS “0715593813′ to 34131 (SMS cost R2 and is not subscription).

Then once you receive SMS back continue to complete the form on Good Card link below and then click “Already registered” then complete the electronic form or download one and fax it back with your ID or Passport.

Check the work of Good Card below.

There are also many possibilities to benefit yourself and others by being a Good Card Social Entrepreneur – by empowering and motivating other members – especially those looking for work, or helping a social responsibility project, and keeping up to date with openings in the world of work, business and learning.

Good Card is gone viral with members continuing to grow every day. We’re proud of the contribution our members make towards a successful future and changing lives of many in South Africa.

Article source: http://goodcard.pressdoc.com/46893-the-giving-organisation-for-charities-is-gone-network-marketing

Xocai Xophoria Cosmetic Antiafing Creme Benefits

Taipei City, Taiwan (PRWEB) May 24, 2013

Adam Green based in Carlin Nevada is a #1 money earning distributor. He, along with “Xocai Taiwan,” recently divulged to their Taiwan distributors, the all new groundbreaking MXI Corp Xophoria anti-aging serum.

Adam(at)AdamPaulGreen(dot)com

There is overwhelming scientific evidence demonstrating that those of us who eat a diet rich in antioxidants and take antioxidant supplements will live longer, healthier lives. When it comes to aging, setting the clock back a few years may have more to do with consuming an antioxidant-rich diet than using any kind of skin cream to eliminate wrinkles.

Xophoria delivers the antioxidant power of dark chocolate with the revolutionary Neurocosmetic technology.

http://www.adampaulgreen.com/partnership

Xocai has developed an exclusive product line called XoVitality. Infused with supporting ingredients, this first-of-its-kind, cocoa-based anti-aging supplement helps you defy the aging process by offering you a new, youthful appearance, increased energy and improved overall wellness.

Can cutting-edge Xophoria really help improve mental focus, relieve stress and enhance mood?

Yes…

1. Xophoria active cacao compounds are encapsulated into exclusive lipid structures called “Theospheres.”

2. Theospheres penetrate the layers of the skin, where they release cacao’s active compounds to bind with skin cell receptor sites.

3. This triggers the skin cells to release neurotransmitters called endorphins, which are “feel good/pleasure” chemicals also produced in the brain. Endorphins also travel to other organ systems and can “de-stress” or relax the skin, muscles and immune system. This is fantastic news for busy, stressed-out men and woman.

Theospheres deliver cacao active compounds to skin. Active compounds bind to receptor sites, releasing neurotransmitters/endorphins. Endorphins travel to the brain, producing “feel-good” effects to the brain “Xophoria unlocks the natural skin-enhancing benefits of cacao and other nutrients to help you look great and feel even better!” — Dr. Gordon Pedersen, ND Board-Certified in Anti-Aging Medicine

This press release interprets the recent adjustments announced by Adam Paul Green as top Businessman for G3 Development. During his formative years, Adam Paul Green worked for his entrepreneurial father learning managerial skills, venture capitalism, sales and negotiation techniques in addition to international business finance, investing and entrepreneurial-ism.

Mr. Green is an entrepreneur. Not only has Adam had the privilege of working with and for Fortune 100 companies, he’s also learned from the best international business minds in the world; which is a distinct honor for him. Since 2000, Mr. Green has been involved in the Health and Wellness Industry as a

Article source: http://www.prweb.com/releases/2013AdamGreenXocaiTaiwan/04XophoriaTaipeiCity/prweb10649062.htm

Shape Magazine Sparks Explosive Interest in Limitless Worldwide(TM), LLC

SALT LAKE CITY, May 22, 2013 /PRNewswire via COMTEX/ –
Limitless Worldwide(TM), LLC, only made its official debut three months ago, yet it’s already becoming one of the most talked about network marketing companies in the world. The latest to add fuel to the Limitless frenzy is Shape magazine, which ran a feature on how Limitless is helping women find their dream job… and make serious money doing it. The article, called “Opportunity Knocks,” hits newsstands tomorrow in Shape’s June issue, and it’s already generating a huge amount of buzz.

“Although Limitless can provide everyone with a fantastic opportunity to own their own business and be their own boss, Shape was especially interested in our company for what it offers women,” says Melyn Campbell, veteran network marketer and co-founder of Limitless Worldwide. “Shape is helping spread the word that not only does Limitless offer highly specialized, scientifically validated health and beauty products that get real results, but we can help women have a chance to become truly successful business owners.”

The Shape article tells the story of Lizz Perkins, one woman who is finding serious success with Limitless Worldwide. Perkins had been a business owner and clothing store manager, but she grew tired of working 14-hour days to support herself. She’d tried network marketing in the past, but never found a company she really believed in… until she met Steve and Melyn Campbell. The Campbells, who have over twenty years of experience in the network marketing industry and who are ranked in the top twenty all-time network marketing earners, told Perkins about their newest venture, Limitless Worldwide. Perkins tells Shape, “I was skeptical, but as soon as I met with the founders, I realized the company could have staggering growth potential.”

The article goes on, “What was different this time? For starters, science: There were clinical studies backing up the efficacy of everything in the line, from supplements to facial serums. And even though Limitless was in its infancy, it was piggybacking off another company with decades of experience.” Perkins decided to give it a go, and within three months she was making enough money to quit her day job and start focusing exclusively on Limitless.

With all the media attention Limitless has been enjoying, it’s quickly becoming one of the fastest-growing network marketing companies in history. It seems people everywhere are tired of the daily grind traditional nine to five jobs can bring. Steve Campbell says, “People are turning to network marketing because they’re tired of traditional jobs that put them at the mercy of the economy. They want to improve their lives on their own terms, and Limitless is giving them the chance to do just that.” And for distributors like Perkins, Limitless truly is a game changer. She tells Shape: “To have such flexibility while making money for myself and helping the hundreds of people I

Article source: http://www.marketwatch.com/story/shape-magazine-sparks-explosive-interest-in-limitless-worldwidetm-llc-2013-05-22

Social Media Marketing in Times of Tragedy

Details

Category: Life

Created on Wednesday, 22 May 2013 21:40

Written by OrlandoAdvocate

If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on April 15 or the devastating tornado in Oklahoma this week?

The horrific elementary school shootings in Newtown, Conn.?

The October storm that took lives and devastated communities across the Northeast?

Sometimes, nothing at all.

The age of digital marketing brings with it new challenges, including how to respond during a national tragedy. Remember, as recently as Sept. 11, 2001, we had no MySpace, much less Facebook, Twitter or YouTube. Except for email, no vehicle for delivering instantaneous marketing messages existed. After 9/11, one of the most painful days in American memory, most of us had time to pause, reflect and put on hold print, radio and TV marketing campaigns that might be viewed as inappropriate or offensive.

In recent months, there has been lively debate on this topic in the marketing community, including how and when to tie – or not to tie — a marketing message into the news of the day, a widely used strategy.

Gaffes can occur with the most innocent of intentions in any media content, marketing or not. Earlier in April, a new episode of the musical comedy “Glee” upset and angered parents in Newtown, Conn., because the plot featured a student bringing a gun to school, where it accidentally discharges.

“A lot of people were upset about it and that I feel horrible about,” Jane Lynch, one of the stars, told Access Hollywood Live days later. “If we added to anybody’s pain, that’s just certainly not what any of us wanted. … We’re always rather topical and rather current.”

Usually, however, simply applying your own sense of decency and good taste can help you avoid a blunder. Consider American Apparel’s notorious “Hurricane Sandy Sale – in case you’re bored during the storm,” advertised as tens of thousands of people endured freezing temperatures without power. Most of us wouldn’t have even considered such a ploy!

Here are a couple more suggestions for do’s and don’ts:

• If you use automated posts scheduled through a site such as HootSuite, turn them off immediately. If people don’t find them insensitive and uncaring or silly, they’ll likely conclude your messages come from a robot – not a real person – which is just as bad.

• Can you be helpful? Hours after the blasts in Boston, with cell phone service out in the city and family and friends desperately trying to connect with loved ones, Google.org launched “Person Finder: Boston Marathon Explosions.” There, individuals and organizations could share information about the status of marathon participants and spectators for those trying to find them.

If your community has suffered a tragic event, perhaps you have helpful information to share. Here in Florida, which is affected by hurricanes, people use social media to help evacuees and their pets find shelter, and to alert others
Article source: http://www.orlandoadvocate.com/index.php/life/65834-social-media-marketing-in-times-of-tragedy

ResidualRx.com

Your Prescription For Building A Residual Income

Category Archives: Marketing

The Giving Organisation for charities is gone network marketing.

Xocai Xophoria Cosmetic Antiafing Creme Benefits

Shape Magazine Sparks Explosive Interest in Limitless Worldwide(TM), LLC

About Neal Alfie Lasta